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Wang, Xiaoyan, Haibo Raymond Pan, Nibing Zhu, and Shaohan Cai. (2020). East Asian films in the European market: the roles of cultural distance and cultural specificity.International Marketing Review. 38(4), 717-735.(SSCI, JCR Q2)
Wang, Guocai,XiaoYan Wang, Yu Long, Wee Chow Hou, and Lim Ai Ching. (2015). Buyer Loyalty in Business Markets: Can the Firm and Salesperson Get What They Truly Desire?Journal of Business-to-Business Marketing, 22(3), 197-210.(SSCI)
Wang, Guocai, Shanliang Li,Xiaoyan Wang, and Xifeng Wang. (2015). Do salespeople's in-role and extra-role brand-building behaviors contribute to customer loyalty transfer?Social Behavior and Personality: an international journal,43(1), 153-166.(SSCI)
Wang, Guocai,Xiaoyan Wang*, and Yi Zheng. (2014). Investing in Guanxi: An Analysis of Interpersonal Relation-Specific Investment (RSI) In China.Industrial Marketing Management,43(4), 659-670.(*Corresponding author, SSCI)
Wang, Xifeng, Guocai Wang,Xiaoyan Wang,Chow Hou Wee, and Elison Lim. (2014). Unpacking the Black Box of Multifocused Customer Loyalty.Social Behavior and Personality: an international journal, 42(6), 959-968.(SSCI)
